Professional Blog


The Importance of Social Media as Part of Your Content Marketing Strategy
2020-06-24 Wednesday

Social Media is an ever-growing presence in our world. From Facebook and Instagram to Pinterest and TikTok, it’s an ever-growing presence. It has been around since 1997 and it’s not going anywhere soon. As of 2019, 42% of the population had a Social Media account.

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Written Content and the Advent of Voice Searches
2020-04-15 Wednesday

If you search for "Digital Marketing trends of 2020", you will quickly see that one of the trends is Voice Searches and marketing towards that.

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Why the "About Me" Page is becoming as Important as your Landing Page
2020-01-12 Sunday

In 2019 we saw a huge movement towards Emotional Branding and the trend is definitely continuing into 2020. "The ability for people, brands and businesses to create lasting connections has become fundamental to both personal and professional success." - James Endersby

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Beware the Long-Form Blog
2019-11-21 Thursday

There I have said it. And yes, I am aware that all the research shows that the long-form blog is the best format of blog and that it is the most shared form as well.

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How Important is a Content Writer for your Newly Designed Website?

Date Published: 2020-08-11 Tuesday
How Important is a Content Writer for your Newly Designed Website?

Lately, I have seen several adverts on business pages looking for people to help companies update or create new websites. They usually ask for a designer or a developer to build it for them. It seems to me that they tend to forget to ask for the most important person, a Content Writer.

And, no this is not me trying to blow my own or other content writers' horns. There are some major reasons why you need a content writer when creating a new website that goes beyond the blogs.

Let's start at the landing page. You have the beautiful pictures and the perfect layout, but what holds your visitors' attention and guides them through to the rest of your website? The written content. Research has found that the bounce rate on a landing page can be as high as 9 out of 10 visitors leaving before clicking through to any other pages. Your written content on your landing page needs to be strong, engaging and most importantly honest. Don't put something like “click through to our prices page and get a great discount”, only for your visitor to find out that the discount is 2%. But what about a video on my landing page? Yes, videos work very well to engage your visitor, but you still need a content writer to write the words that need to be recorded so that it sounds professional. On a side note, be careful with videos on landing pages as they could take too long to load making it another reason for a high bounce rate.

Once you have caught the attention of your visitors on your landing page, the second most visited page is your “About Me” page. This is where you sell yourself, not your product or service but yourself and your brand. Emotional connection to a brand or person can amount to up to 50% of the reason a person decides to support your brand. Without a strongly written “About Me” page, you could potentially lose up to half your market. A major mistake that most websites make is how little information they put on their “About Me” page. This is the place to tell your story, to introduce yourself and your staff and to draw your visitor in. Please don't fall into the trap of just telling people when you started your business, this page is a space for you to get really creative.

Finally, here is the most important part of getting a content writer when redesigning or creating a new webpage: Search Engine ratings. Online marketing is one of the fastest growing forms of marketing in the world at the moment. And buying adverts is only going to drive a small amount of traffic to your website. Search Engine Optimisation is the best way to increase traffic to your website. A well coded and designed website is only half of that. The rest is the actual content on your website. Getting a content writer to help in this regard is the best thing you can do because, most content writers have a background in Search Engine Optimisation. They can write your content in such a way, so that not only does it flow but it also uses all the SEO techniques. Some content writers are even trained to do keyword research for you.

So, next time you put out an advert to update your website or even to create a new one, don't forget to ask for a content writer as well as a website designer or developer.

Contact Grey Squirrel Content today for more information on how we can help make your website amazing.

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The Importance of Social Media as Part of Your Content Marketing Strategy
2020-06-24 Wednesday

Social Media is an ever-growing presence in our world. From Facebook and Instagram to Pinterest and TikTok, it’s an ever-growing presence. It has been around since 1997 and it’s not going anywhere soon. As of 2019, 42% of the population had a Social Media account.

Read more...

Written Content and the Advent of Voice Searches
2020-04-15 Wednesday

If you search for "Digital Marketing trends of 2020", you will quickly see that one of the trends is Voice Searches and marketing towards that.

Read more...

Why the "About Me" Page is becoming as Important as your Landing Page
2020-01-12 Sunday

In 2019 we saw a huge movement towards Emotional Branding and the trend is definitely continuing into 2020. "The ability for people, brands and businesses to create lasting connections has become fundamental to both personal and professional success." - James Endersby

Read more...

Beware the Long-Form Blog
2019-11-21 Thursday

There I have said it. And yes, I am aware that all the research shows that the long-form blog is the best format of blog and that it is the most shared form as well.

Read more...