Professional Blog


How Important is a Content Writer for your Newly Designed Website?
2020-08-11 Tuesday

Lately, I have seen several adverts on business pages looking for people to help companies update or create new websites. They usually ask for a designer or a developer to build it for them. It seems to me that they tend to forget to ask for the most important person, a Content Writer.

Read more...
The Importance of Social Media as Part of Your Content Marketing Strategy
2020-06-24 Wednesday

Social Media is an ever-growing presence in our world. From Facebook and Instagram to Pinterest and TikTok, it’s an ever-growing presence. It has been around since 1997 and it’s not going anywhere soon. As of 2019, 42% of the population had a Social Media account.

Read more...
Written Content and the Advent of Voice Searches
2020-04-15 Wednesday

If you search for "Digital Marketing trends of 2020", you will quickly see that one of the trends is Voice Searches and marketing towards that.

Read more...
Why the "About Me" Page is becoming as Important as your Landing Page
2020-01-12 Sunday

In 2019 we saw a huge movement towards Emotional Branding and the trend is definitely continuing into 2020. "The ability for people, brands and businesses to create lasting connections has become fundamental to both personal and professional success." - James Endersby

Read more...

Are Wix and WordPress as Good for SEO as a Custom-Built Website?

Date Published: 2021-01-26 Tuesday
Are Wix and WordPress as Good for SEO as a Custom-Built Website?

Read time: 6 minutes

I am sure you have seen the number of adverts out there for cheap websites. A lot of these cheap websites use WordPress or Wix as a base. Getting a website is essential for your business especially in today’s climate. But is it worth it to rush to get a cheap website?

WordPress exploded into the market in 2003 and was followed by Wix in 2006. The popularity of these tools grew as the blogging industry started taking off. They were relatively easy to use and helped a lot of less than tech-savvy people create some great websites. They quickly surged ahead of other website builders in popularity.

As they grew, so they added more features and plugins to help create even more complex and visibly pleasing websites. And as they added these extra features, they became more complicated to use and so a budding industry of WordPress and Wix developers grew.

Let's look at some of the benefits of WordPress and Wix:

Now let’s look at some of the problems of WordPress and Wix:

Even though WordPress and Wix have problems, they are constantly adding new tools and plugins to help with the design problems and the SEO ranking problems. These new tools and plugins are also to help make the websites you build, be more dynamic.

Custom-built websites have the following benefits and problems:

So, after looking at this, is Wix and WordPress as good for SEO as a custom-built website? The simple answer is no. A custom-built website will, 9 out of 10 times be ranked higher than a website built on a website builder. This is because Search Engines will always see a custom-built website as more trustworthy and it is also due to the ability for you to get all the SEO requirements 100% perfect.

However, the long answer is far more complicated but I will keep it as short as possible. There are ways to make websites built on website builders rank higher on Search Engines. You can use tools that are not recommended but are more complete than those offered by WordPress and Wix. You can also make sure that you keep your content updated regularly. You can use caching tools to help with the loading speed of your website. You can keep up to date on the tools released by Wix and WordPress and see how they can be used to improve user experience on your webpage.

So, whether you choose to go the route of a custom-built website or use Wix or WordPress, there is still going to be a cost. That might be a cost in monetary value or a cost in time and you as the business owner are the only one who can decide what you are willing to spend. Ultimately, in this day and age, the only thing is that you should have is a web presence and if you don’t you should be actively working towards one.

Keep an eye open for Grey Squirrel Content’s new custom-built website offerings coming soon.

 

Reference: Photo by Luke Chesser.

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How Important is a Content Writer for your Newly Designed Website?
2020-08-11 Tuesday

Lately, I have seen several adverts on business pages looking for people to help companies update or create new websites. They usually ask for a designer or a developer to build it for them. It seems to me that they tend to forget to ask for the most important person, a Content Writer.

Read more...

The Importance of Social Media as Part of Your Content Marketing Strategy
2020-06-24 Wednesday

Social Media is an ever-growing presence in our world. From Facebook and Instagram to Pinterest and TikTok, it’s an ever-growing presence. It has been around since 1997 and it’s not going anywhere soon. As of 2019, 42% of the population had a Social Media account.

Read more...

Written Content and the Advent of Voice Searches
2020-04-15 Wednesday

If you search for "Digital Marketing trends of 2020", you will quickly see that one of the trends is Voice Searches and marketing towards that.

Read more...

Why the "About Me" Page is becoming as Important as your Landing Page
2020-01-12 Sunday

In 2019 we saw a huge movement towards Emotional Branding and the trend is definitely continuing into 2020. "The ability for people, brands and businesses to create lasting connections has become fundamental to both personal and professional success." - James Endersby

Read more...