Professional Blog


Are Wix and WordPress as Good for SEO as a Custom-Built Website?
2021-01-26 Tuesday

I am sure you have seen the number of adverts out there for cheap websites. A lot of these cheap websites use WordPress or Wix as a base. Getting a website is essential for your business especially in today’s climate. But is it worth it to rush to get a cheap website?

Read more...
How Important is a Content Writer for your Newly Designed Website?
2020-08-11 Tuesday

Lately, I have seen several adverts on business pages looking for people to help companies update or create new websites. They usually ask for a designer or a developer to build it for them. It seems to me that they tend to forget to ask for the most important person, a Content Writer.

Read more...
The Importance of Social Media as Part of Your Content Marketing Strategy
2020-06-24 Wednesday

Social Media is an ever-growing presence in our world. From Facebook and Instagram to Pinterest and TikTok, it’s an ever-growing presence. It has been around since 1997 and it’s not going anywhere soon. As of 2019, 42% of the population had a Social Media account.

Read more...
Written Content and the Advent of Voice Searches
2020-04-15 Wednesday

If you search for "Digital Marketing trends of 2020", you will quickly see that one of the trends is Voice Searches and marketing towards that.

Read more...

Content and Covid

Date Published: 2021-06-29 Tuesday
Content and Covid

Our world has changed so much in the last year and a half. And while we are all still adjusting to the "new" normal, now is the time to take a good look at how we embrace our digital footprint.

It's easy to slip into the habit of using Covid in our blogs and other written content because we know that it will guarantee us traffic to our site. However, the question we should be asking ourselves is: "does that truly represent our brand story?" or are we just looking for hits? And while I agree that we should take advantage of a changing environment, we should always be very careful as to how to do this when it comes to our business.

As we move towards the middle of 2021 here are some interesting content trends to keep your eyes on:

The AI or Chatbot:

The Newsletter:

Facebook/Instagram Live:

Content Communities:

The Content Experience:

Re-purposing Content Across Channels:

SEO (Your New, Old Best Friend):

Online offerings:

So, as you can see there are a lot of ways you can take advantage of the "new" normal without mentioning the dreaded "C" word in your blogs and still drive traffic to your webpage. These options also increase your digital footprint. Let's all embrace the new trends and I can't wait to see you on Facebook Live soon.

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2021-09-06 10:57:45 AM

Spring has sprung in Cape Town and we are surrounded by the beauty of the wildflowers and fields of canola. Everything feels fresh and new. Tradition... read more


2021-07-01 10:24:40 AM

Our latest blog on the content trends to look out for is now live. Are you ready for the last part of 2021? Take a look and see if Grey Squirrel Con... read more


2021-06-30 22:54:18 PM

*Important notice* POPIA disclaimer as all Social Media groups need to adhere to the Act from 1 July 2021. The compliance due date for the Protectio... read more


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Are Wix and WordPress as Good for SEO as a Custom-Built Website?
2021-01-26 Tuesday

I am sure you have seen the number of adverts out there for cheap websites. A lot of these cheap websites use WordPress or Wix as a base. Getting a website is essential for your business especially in today’s climate. But is it worth it to rush to get a cheap website?

Read more...

How Important is a Content Writer for your Newly Designed Website?
2020-08-11 Tuesday

Lately, I have seen several adverts on business pages looking for people to help companies update or create new websites. They usually ask for a designer or a developer to build it for them. It seems to me that they tend to forget to ask for the most important person, a Content Writer.

Read more...

The Importance of Social Media as Part of Your Content Marketing Strategy
2020-06-24 Wednesday

Social Media is an ever-growing presence in our world. From Facebook and Instagram to Pinterest and TikTok, it’s an ever-growing presence. It has been around since 1997 and it’s not going anywhere soon. As of 2019, 42% of the population had a Social Media account.

Read more...

Written Content and the Advent of Voice Searches
2020-04-15 Wednesday

If you search for "Digital Marketing trends of 2020", you will quickly see that one of the trends is Voice Searches and marketing towards that.

Read more...