Blog Archive


Are Wix and WordPress as Good for SEO as a Custom-Built Website?

Are Wix and WordPress as Good for SEO as a Custom-Built Website?

By: Megon Champion on 2021-01-26 Tuesday

Read time: 6 minutes

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How Important is a Content Writer for your Newly Designed Website?

How Important is a Content Writer for your Newly Designed Website?

By: Megon Champion on 2020-08-11 Tuesday

Lately, I have seen several adverts on business pages looking for people to help companies update or create new websites. They usually ask for a designer or a developer to build it for them. It seems to me that they tend to forget to ask for the most important person, a Content Writer.

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The Importance of Social Media as Part of Your Content Marketing Strategy

The Importance of Social Media as Part of Your Content Marketing Strategy

By: Megon Champion on 2020-06-24 Wednesday

Social Media is an ever-growing presence in our world. From Facebook and Instagram to Pinterest and TikTok, it’s an ever-growing presence. It has been around since 1997 and it’s not going anywhere soon. As of 2019, 42% of the population had a Social Media account.

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Written Content and the Advent of Voice Searches

Written Content and the Advent of Voice Searches

By: Megon Champion on 2020-04-15 Wednesday

If you search for "Digital Marketing trends of 2020", you will quickly see that one of the trends is Voice Searches and marketing towards that.

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Why the "About Me" Page is becoming as Important as your Landing Page

Why the "About Me" Page is becoming as Important as your Landing Page

By: Megon Champion on 2020-01-12 Sunday

In 2019 we saw a huge movement towards Emotional Branding and the trend is definitely continuing into 2020. "The ability for people, brands and businesses to create lasting connections has become fundamental to both personal and professional success." - James Endersby

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Beware the Long-Form Blog

Beware the Long-Form Blog

By: Megon Champion on 2019-11-21 Thursday

There I have said it. And yes, I am aware that all the research shows that the long-form blog is the best format of blog and that it is the most shared form as well.

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It Has All Been Done Before or Has It?

It Has All Been Done Before or Has It?

By: Megon Champion on 2019-09-18 Wednesday

Do you often feel that you can't find a new topic to write about? With hundreds of bloggers, influencers and companies with blogs that it just seems that all topics you can think of have been covered before by someone else.

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The Evolution of Search Engines and Social Media and How Written Content is Affected

The Evolution of Search Engines and Social Media and How Written Content is Affected

By: Megon Champion on 2019-07-29 Monday

Let's start with the biggest and most used search engine: Google. Google has done at least 2 algorithm updates this year alone. The biggest problem with Google however, is they are very secretive about exactly what is in each update. Sometimes they do give limited information after the update if they feel it's necessary. These updates often affect the rankings of websites. Even with the most perfect SEO techniques, your website ranking may be affected by the update.

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Networking Out of Your Comfort Zone

Networking Out of Your Comfort Zone

By: Megon Champion on 2019-06-17 Monday

As a new business owner, I have learnt quite a lot over the last couple of months. However, the biggest thing was how important networking is.

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Personalisation – Beyond E-Mail Marketing

Personalisation – Beyond E-Mail Marketing

By: Megon Champion on 2019-04-08 Monday

Don't you hate it when you get an E-mail that isn't relevant to you? Doesn't it make you feel as if the company sending it doesn't care?

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The Process of Creating the Perfect Blog

The Process of Creating the Perfect Blog

By: Megon Champion on 2019-03-09 Saturday

The process of creating the perfect blog, is a long and complicated process, but if it is done properly it is worth the return on investment.

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Why Does Your Company Need a Proofreader?

Why Does Your Company Need a Proofreader?

By: Megon Champion on 2019-02-20 Wednesday

There is nothing worse than producing a wonderful and engaging piece of content, only to realise after you have published it that there was a spelling or grammar error. It happens to the best of us.

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Content - A Multi-Faceted Tool

Content - A Multi-Faceted Tool

By: Megon Champion on 2019-02-09 Saturday

Content is no longer just a blog. It has become a multi-faceted part of everyday business. You can no longer focus on just producing blogs for your webpage.

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