Content - A Multi-Faceted Tool

Date Published: 2019-02-09 Saturday
Content - A Multi-Faceted Tool

Content is no longer just a blog. It has become a multi-faceted part of everyday business. You can no longer focus on just producing blogs for your webpage.

You need to look at everything that affects your business on a day to day basis.

I recently went to a wonderful talk given by Nadia Hearn who is a brand coach, radio presenter and entrepreneur on the importance of emotional branding. It was an extremely fascinating talk because most of the courses that you do on content marketing only look at the rational side of marketing your business. They tend to leave out a huge section of your market who are looking at a business from an emotional point of view.

It made me realise that great content isn't only about rankings on Google, but is also about creating a good reputation as a company. It means looking at why you started your business in the first place and how you wanted to solve problems for your customers. It's what makes you different from your competitors.

In terms of content this means that you need to look at how you want people to react to your content and how you want make them feel to about your brand after interacting with your content. It also means that you need to create a story about your brand through all the places you share your content.

All of these factors will influence how and why you as a business will want to create content. And where you want to share that content to gain the best reputation for you.

Well written and produced content will help you build a great reputation. Grey Squirrel Content will keep up to date with the current trends in Content Creation and will use this to help your business create the best content you need.


Are Wix and WordPress as Good for SEO as a Custom-Built Website?
2021-01-26 Tuesday

Read time: 6 minutes

Read more...
How Important is a Content Writer for your Newly Designed Website?
2020-08-11 Tuesday

Lately, I have seen several adverts on business pages looking for people to help companies update or create new websites. They usually ask for a designer or a developer to build it for them. It seems to me that they tend to forget to ask for the most important person, a Content Writer.

Read more...
The Importance of Social Media as Part of Your Content Marketing Strategy
2020-06-24 Wednesday

Social Media is an ever-growing presence in our world. From Facebook and Instagram to Pinterest and TikTok, it’s an ever-growing presence. It has been around since 1997 and it’s not going anywhere soon. As of 2019, 42% of the population had a Social Media account.

Read more...
Written Content and the Advent of Voice Searches
2020-04-15 Wednesday

If you search for "Digital Marketing trends of 2020", you will quickly see that one of the trends is Voice Searches and marketing towards that.

Read more...

Are Wix and WordPress as Good for SEO as a Custom-Built Website?
2021-01-26 Tuesday

Read time: 6 minutes

Read more...


How Important is a Content Writer for your Newly Designed Website?
2020-08-11 Tuesday

Lately, I have seen several adverts on business pages looking for people to help companies update or create new websites. They usually ask for a designer or a developer to build it for them. It seems to me that they tend to forget to ask for the most important person, a Content Writer.

Read more...


The Importance of Social Media as Part of Your Content Marketing Strategy
2020-06-24 Wednesday

Social Media is an ever-growing presence in our world. From Facebook and Instagram to Pinterest and TikTok, it’s an ever-growing presence. It has been around since 1997 and it’s not going anywhere soon. As of 2019, 42% of the population had a Social Media account.

Read more...


Written Content and the Advent of Voice Searches
2020-04-15 Wednesday

If you search for "Digital Marketing trends of 2020", you will quickly see that one of the trends is Voice Searches and marketing towards that.

Read more...