Why Does Your Company Need a Proofreader?

Date Published: 2019-02-20 Wednesday

There is nothing worse than producing a wonderful and engaging piece of content, only to realise after you have published it that there was a spelling or grammar error. It happens to the best of us.

The point of well-written content is to create a good reputation for your company. This can be with your clients and potential clients but most importantly with search engines. Search engines look at websites from the point of view of a user so the better written your piece of content the better it will count with the search engines.

We rely on the many tools at our disposal. However, purely relying on these tools often lead to mistakes. The main one is "Spell Check". Spell Check often only checks the spelling and basic grammar but it does not check correct use of words. Or if it doesn't recognise a word at all it won't correct it.

Depending on what application you are using your content for, a proofreader will bring a fresh perspective to what you have written. They can help pick up mistakes that you have missed and know how to get the best out of proofreading tools.

If they have experience in SEO techniques, they can also make sure that your use of keywords fit naturally into the piece you have written.

You should use a proofreader for your social media updates. "Facebook now influences 52 per cent of consumers' online and off-line purchases, up from 36 per cent in 2014" (source).

This means that your social media posts need to be as professional as any piece of content you produce for your business.

Grey Squirrel Content will not only run your content through some of the best proofreading tools they will also read each article to make sure that grammar, spelling and word usage is correct.