The Importance of Social Media as Part of Your Content Marketing Strategy

Date Published: 2020-06-24 Wednesday
The Importance of Social Media as Part of Your Content Marketing Strategy

Social Media is an ever-growing presence in our world. From Facebook and Instagram to Pinterest and TikTok, it’s an ever-growing presence. It has been around since 1997 and it’s not going anywhere soon. As of 2019, 42% of the population had a Social Media account.

How does this affect your business? Well, looking at the above statistic, 54% of Social Media users will research a brand or company on Social Media first. That is a large part of your market that you are not connecting to, if you don’t have a Social Media presence.

Further to reaching your target market, Social Media has a host of other benefits when it comes to marketing.

The main benefit is creating a Brand Story. As content marketing has evolved over the years, businesses have seen the need to create a Brand Story more than just a sales plan. This is because consumers are more likely to support a brand that they can trust. Social Media is a great place to build this trust. Social Media can be used to humanise your brand, establish your brand as a thought leader in your industry and allows you to share your story easily.

Another benefit to Social Media is the growth in traffic to your website. Used properly, Social Media can assist in this task. Not only can you share links, but those links can be shared as well by your followers, connecting you to more people. It is also a quick way to gather information for lead generation, which again can be used to increase traffic to your website.

Following on from the benefit of an increase in lead generation, Social Media can be used as an integral part of your sales funnel. Word of mouth can contribute up to 50% of a person’s purchasing decision. Therefore, the review function offered by Social Media is a great way to increase sales. Another option is to use influencers and affiliates who can encourage their followers to support your brand.

Finally, it is a great way to communicate with your customers and followers. People will be talking about your brand on Social Media whether you are there or not. Using Social Media to directly engage allows you to turn negatives into positives because, you can immediately help customers who have problems. You can encourage more positive engagement as well by thanking customers who leave positive reviews. Social Media also allows you to quickly communicate during a crisis, which is hugely beneficial to your brand.

The above are just the main benefits of Social Media for Businesses. A simple search on any Search Engine will show you that there are many more benefits for Businesses. So, with this in mind, Social Media should be an integral part of your Content Marketing Strategy going forward.

References:


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