Written Content and the Advent of Voice Searches

Date Published: 2020-04-15 Wednesday
Written Content and the Advent of Voice Searches

If you search for "Digital Marketing trends of 2020", you will quickly see that one of the trends is Voice Searches and marketing towards that.

"By 2020, 50% of all searches across the internet will be voice based" (https://quoracreative.com/article/voice-search-statistics-trends). This means that if you are not optimising your website towards voice activated searches, you are missing out on a huge chunk of your potential market.

How does this affect the written content for your website?

Well to start, a voice search is far more conversational and shorter than a regular search. It is very keyword rich and usually is a straight forward question that requires a straight answer. Then, there is the answer given by the device. Research has shown that the reply given is usually given in 29 words or less.

This means that while blogs are still an important tool for your business, they will be almost obsolete for voice searches in their current format. Due to the fact that voice searches are more conversational, your blogs need to be written with more natural language so that the Search Engine can make the match. Blogs also need to start to ask and answer questions within the blog so that it appeals to the people that use voice searches. Blogs will also have to be balanced between long-form and short-form to so that you appeal to both types of searches, traditional and verbal.

Another way to update your written content for voice searches is to consider adding a Frequently Asked Questions page to your website. A FAQ page is perfect for voice searches because it helps search engines to easily find the answers that it needs, meaning that your website would be more likely to be found. And from there you can guide people across to your blogs to get more detailed information.

Content will also have to be updated to be mobile friendly as most voice searches are done on mobile devices.

There are more complicated methods to optimise your written content in terms of voice searches such as optimising to have your content become the featured snippet and embedding long-tail keywords into the content. However, these can come with time. The important thing now is to start becoming aware of voice searches and their effects on digital marketing and how that may affect your marketing plan.


Content and Covid
2021-06-29 Tuesday

Our world has changed so much in the last year and a half. And while we are all still adjusting to the "new" normal, now is the time to take a good look at how we embrace our digital footprint.

Read more...
Are Wix and WordPress as Good for SEO as a Custom-Built Website?
2021-01-26 Tuesday

I am sure you have seen the number of adverts out there for cheap websites. A lot of these cheap websites use WordPress or Wix as a base. Getting a website is essential for your business especially in today’s climate. But is it worth it to rush to get a cheap website?

Read more...
How Important is a Content Writer for your Newly Designed Website?
2020-08-11 Tuesday

Lately, I have seen several adverts on business pages looking for people to help companies update or create new websites. They usually ask for a designer or a developer to build it for them. It seems to me that they tend to forget to ask for the most important person, a Content Writer.

Read more...
The Importance of Social Media as Part of Your Content Marketing Strategy
2020-06-24 Wednesday

Social Media is an ever-growing presence in our world. From Facebook and Instagram to Pinterest and TikTok, it’s an ever-growing presence. It has been around since 1997 and it’s not going anywhere soon. As of 2019, 42% of the population had a Social Media account.

Read more...

Content and Covid
2021-06-29 Tuesday

Our world has changed so much in the last year and a half. And while we are all still adjusting to the "new" normal, now is the time to take a good look at how we embrace our digital footprint.

Read more...


Are Wix and WordPress as Good for SEO as a Custom-Built Website?
2021-01-26 Tuesday

I am sure you have seen the number of adverts out there for cheap websites. A lot of these cheap websites use WordPress or Wix as a base. Getting a website is essential for your business especially in today’s climate. But is it worth it to rush to get a cheap website?

Read more...


How Important is a Content Writer for your Newly Designed Website?
2020-08-11 Tuesday

Lately, I have seen several adverts on business pages looking for people to help companies update or create new websites. They usually ask for a designer or a developer to build it for them. It seems to me that they tend to forget to ask for the most important person, a Content Writer.

Read more...


The Importance of Social Media as Part of Your Content Marketing Strategy
2020-06-24 Wednesday

Social Media is an ever-growing presence in our world. From Facebook and Instagram to Pinterest and TikTok, it’s an ever-growing presence. It has been around since 1997 and it’s not going anywhere soon. As of 2019, 42% of the population had a Social Media account.

Read more...